The Real Estate Industry just like every other public entity comprises of people with
demographic and psychographic differences. These differences in personalities within the
Industry often breeds different behavioural patterns which may lead to conflict or
disagreement within the workplace, thus making the environment unconducive for optimum
performance amongst workers. This is where the need for Office Mannerisms come in.
Real Estate is probably the single largest investment in the portfolio of every family
across the globe. Most middle class families invest the maximum amount of money in their
residential homes. In many part of the world this belief has been reinforced by the fact
that houses have exponentially risen in value. Real estate has advantages over investing in
stocks, bonds or mutual funds.